Friday, October 26, 2007

At least one Kentucky-based company has joined the cause-marketing bandwagon

KWARD1@HERALD-LEADER.COM

At least one Kentucky-based company has joined the cause-marketing bandwagon.

Once Upon a Stocking, in Farmers, offers Christmas stockings that typically retail for $79.95. Each is tied to a cause, such as arthritis or autism.

Dawn Quinn, who commutes between her home in Chicago and the small factory near Morehead, formed the company earlier this year.

Quinn said she has made stockings as gifts for friends and family for years.

After her ex-husband developed aphasia as a result of a stroke, she wanted to find a way to raise money for the cause and educate people about the condition, which impairs the ability to speak and comprehend language.

She combined those two ideas to form the company. She says she will donate 10 percent of the price of each stocking to the cause it represents.

For now, Quinn has six full-time employees, including several women who lost their jobs in nearby sewing factories after the companies moved their production overseas.Kentucky company has a Christmas stocking for your favorite cause

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